Jaguar

Jackson Dawson used this leave-behind to pitch Jaguar’s national X-Type launch, an event for consumers and sales professionals. With this sporty luxury car, the aim was to capture
a younger, hip urban market—the BMW and Mercedes C-Class crowd. Not only did Jaguar

award us the job, but they insisted that we “re-purpose” the same brochure to entice Saks Fifth Avenue and W hotels to partner the event.