Meredith Corporation

The six-page campaign’s intention was to ensure future advertisers that Meredith’s 75 million women audience would continue spending on their core values in a bad economy. With the initial concept passed down from an agency, I redesigned the ads to create a fresh, contemporary look that drew from a previous capabilities book. Tying the message directly to rich edit photography drives home the message that our brands outgrew old perceptions of “dustiness,” yet retain their substance. This ad introduced the new fonts and colors of Meredith, before the new logo launch.