Xiom Corporation

The key insight was that Xiom’s plastic powder coating system prevented natural damage and could be used anywhere. Derived from the name, I concepted “Extend Life” and “Exceptional Innovation” giving the client a framework to write their brochure. Though they originally requested a product shot on the cover, the visuals reflect the capability to “X-Out” surface deteoration and will not become outdated as they build new models. An “x” is spot-varnished and embossed across the exterior, reinforcing the concept. Simple messaging allowed Xiom flexibility to market to the trade and potential investors, with one brochure accompanied by additional information as necessary.